Sr. Manager, Product Marketing

Short Summary

Sr. Manager, Product Marketing with Red Bull. BRAND & PRODUCT MARKETING Translate consumer, cultural, and category insights into actionable marketing strategies that drive demand, expand consumption, and increase relevance across national, regional, and customer-specific initiatives. Work closely with the Sr. Director of Product Marketing to build the annual business plan, by developing and executing Consumer Activation…

Key Details

• Position / opportunity: Sr. Manager, Product Marketing
• Organization: Red Bull
• Country / coverage: United States
• Location: Santa Monica, CA, United States
• Work arrangement: On-site
• Opportunity type: Jobs
• Sector: Information Technology
• Compensation: Not specified
• Duration: Not specified
• Start date: 2026-08-12
• Application deadline: Not specified

Description

BRAND & PRODUCT MARKETING Translate consumer, cultural, and category insights into actionable marketing strategies that drive demand, expand consumption, and increase relevance across national, regional, and customer-specific initiatives. Work closely with the Sr. Director of Product Marketing to build the annual business plan, by developing and executing Consumer Activation, Brand Building Event, and Athlete Celebration Marketing plans that ladder into the National Brand Calendar (National Pillars and Regional Campaigns). Identify and activate growth opportunities based on emerging consumer trends, business needs, and market dynamics. Develop new ideas that spark innovative, 360 campaigns for both National and Regional levels, elevating the brand’s cultural relevance and consumer engagement. Set clear objectives, success metrics, and operational workflows to ensure timely and effective execution of the annual plan. Collaborate with Global counterparts to ensure Consumer Activation, Brand Building Events, and Athlete Celebration strategy cohesion, alignment on best practices, and adherence to Global brand standards. Drive innovation and strategic consistency across all marketing planning efforts, ensuring initiatives reinforce "Fits My Everyday Life" and drive long-term brand equity. CONSUMER ACTIVATIONS, BRAND BUILDING EVENTS, & ATHLETE CELEBRATIONS Lead and evolve the company’s Consumer Activation, Brand Building Events, and Athlete Celebration marketing strategy, identifying and prioritizing key consumer touchpoints where our brand and product can play a meaningful role. Remain agile and proactive in a fast-paced environment, effectively prioritizing shifting Sports Marketing and Athlete moments while owning ad hoc requests from strategy through execution. Collaborate with Insights, Marketing and Sales to activate across dayparts and channels. Unlock new consumption opportunities by embedding occasion-based thinking into campaign strategy, planning, and execution where applicable. Ensure all initiatives align with consumer behaviors, lead with ownability, and deliver relevance throughout the full year. Equip the broader organization with tools and frameworks to support impactful execution and consumer engagement across all touchpoints. Develop Occasions based distribution efforts in partnership with Sales to grow horizontal and vertical distribution in key retailers to turn brand awareness into brand love, relevance, and consumption. CAMPAIGN DEVELOPMENT & EXECUTION Lead the creation and execution of integrated, consumer-facing marketing campaigns — from brief development through creative execution and performance analysis. Ensure all campaigns leverage distinctive, ownable brand assets that fuel engagement and deliver measurable results. Partner with agencies, Sports Marketing, and Regional Brand Marketing to develop bold Brand Building Event assets that meet brand, cartoon, and product standards. Drive creative innovation by pushing boundaries in concepting and activation to develop breakthrough campaigns that inspire consumers and elevate our brand. Ensure consistency across key consumer touchpoints including digital, retail, experiential, shopper, and media channels. Ensure campaign cohesion by delivering processes, toolkits, frameworks, and messaging that ensure seamless execution across all levels. Manage cross-functional teams and agency partners to deliver high-impact, on-time, and on-budget campaigns that meet strategic objectives. Ensure all consumer-facing collateral is compelling, compliant, and aligned with brand standards and expectations. Partner with cross-functional teams to develop high-impact point-of-sale and shopper marketing materials that reflect strategic objectives and reinforce campaign messages. Organize and manage complex processes for bringing limited edition packaging to life by working across Operations, Finance, Legal, Sales, Distribution, and necessary agencies. Work with Legal to ensure compliance to any relevant Data privacy, promotional, contest/sweepstakes, prizing, IP, and NIL laws relevant for US Marketing BUDGET MANAGEMENT Responsible for overseeing the applicable National and…

Responsibilities

• BRAND & PRODUCT MARKETING Translate consumer, cultural, and category insights into actionable marketing strategies that drive demand, expand consumption, and increase relevance across national, regional, and customer-specific initiatives.
• Director of Product Marketing to build the annual business plan, by developing and executing Consumer Activation, Brand Building Event, and Athlete Celebration Marketing plans that ladder into the National Brand Calendar (National Pillars and Regional…
• Identify and activate growth opportunities based on emerging consumer trends, business needs, and market dynamics.
• Develop new ideas that spark innovative, 360 campaigns for both National and Regional levels, elevating the brand’s cultural relevance and consumer engagement.
• Set clear objectives, success metrics, and operational workflows to ensure timely and effective execution of the annual plan.
• Collaborate with Global counterparts to ensure Consumer Activation, Brand Building Events, and Athlete Celebration strategy cohesion, alignment on best practices, and adherence to Global brand standards.

Requirements / Eligibility

• ey retailers to turn brand awareness into brand love, relevance, and consumption.
• CAMPAIGN DEVELOPMENT & EXECUTION Lead the creation and execution of integrated, consumer-facing marketing campaigns — from brief development through creative execution and performance analysis.
• Ensure all campaigns leverage distinctive, ownable brand assets that fuel engagement and deliver measurable results.
• Partner with agencies, Sports Marketing, and Regional Brand Marketing to develop bold Brand Building Event assets that meet brand, cartoon, and product standards.

How To Apply

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