Senior Manager, Specialty

Short Summary

Senior Manager, Specialty with Red Bull. FIELD SALES LEADERSHIP Lead Red Bull's field sales strategy and execution across the Hardware/DIY channel through a team of Regional Sales Managers supporting more than 3,600 retail locations. Develop field sales strategies and annual execution plans aligned with company objectives and retailer priorities. Serve as the primary field sales leader for the Hardware/DIY channel…

Key Details

• Position / opportunity: Senior Manager, Specialty
• Organization: Red Bull
• Country / coverage: United States
• Location: Atlanta, GA, United States
• Work arrangement: On-site
• Opportunity type: Jobs
• Sector: Information Technology
• Compensation: Not specified
• Duration: Not specified
• Start date: 2026-08-19
• Application deadline: Not specified

Description

FIELD SALES LEADERSHIP Lead Red Bull's field sales strategy and execution across the Hardware/DIY channel through a team of Regional Sales Managers supporting more than 3,600 retail locations. Develop field sales strategies and annual execution plans aligned with company objectives and retailer priorities. Serve as the primary field sales leader for the Hardware/DIY channel, representing Red Bull in customer meetings, business reviews, and strategic planning sessions with national, regional, and field leadership. Develop and execute strategies that improve in-store conditions, distribution, cooler execution, inventory management, pricing compliance, and promotional activation. Analyze execution trends, field performance data, and retailer insights to identify opportunities and translate findings into actionable plans. Build relationships with senior field leadership to identify opportunities, remove execution barriers, and drive business growth. Establish clear priorities, execution standards, and accountability measures for Regional Sales Managers and Distributor Partners. Lead customer-facing discussions related to field execution performance, service levels, merchandising standards, promotional compliance, and retail activation initiatives. Develop reporting tools and scorecards that provide visibility into execution performance and identify improvement opportunities. Partner with Distribution, Category Management, Shopper Marketing, Regional Leadership, and Distributor Partners to align strategies and maximize execution, distribution, and retailer satisfaction. Communicate field priorities, performance updates, and strategic initiatives across retailer, distributor, and Red Bull stakeholder groups. SPECIALTY RETAIL KEY ACCOUNT LEADERSHIP Lead and develop a team of Key Account Managers responsible for more than 20 Specialty Retail customers and newly acquired accounts. Develop customer-specific growth strategies and annual business plans aligned with company objectives and customer priorities. Oversee customer business plans, contract negotiations, promotional investments, pricing strategies, assortment initiatives, and growth programs. Support the successful onboarding, development, and expansion of new customer partnerships. Identify growth opportunities through customer analytics, category insights, market trends, and competitive intelligence. Build and maintain productive relationships with headquarters decision-makers, merchants, buyers, and senior customer leadership through strategic insights, category expertise, and value-added solutions. Drive volume, revenue, profit, and share growth across the Specialty Retail customer portfolio. Ensure effective management of customer investments while delivering profitable growth and strong returns. Partner with Category Management, Shopper Marketing, Trade Finance, and other cross-functional teams to develop and execute customer business plans. Communicate customer performance, opportunities, and strategic priorities internally and externally. LEADERSHIP, COACHING, AND TALENT DEVELOPMENT Lead, coach, and develop a team of Regional Sales Managers and Key Account Managers. Establish clear priorities, expectations, and accountability across field sales and key account functions. Create development plans and succession opportunities that strengthen organizational capability and prepare future leaders. Foster a culture of collaboration, ownership, innovation, and executional excellence. Spend meaningful time in-market with customers, field teams, Distributor Partners, and direct reports to support development and execution. Provide timely, specific, and actionable feedback to maximize team effectiveness and business results. CUSTOMER AND RETAILER PARTNERSHIP DEVELOPMENT Establish and maintain strong relationships with senior field leadership across Hardware/DIY customers and headquarters-level decision-makers across Specialty Retail and Key Accounts. Develop joint business plans that align retailer objectives with Red Bull growth strategies. Position Red Bull as a strategic business partner through category expertise, consumer insights, and thought leadership. Leverage Red…

Responsibilities

• FIELD SALES LEADERSHIP Lead Red Bull's field sales strategy and execution across the Hardware/DIY channel through a team of Regional Sales Managers supporting more than 3,600 retail locations.
• Develop field sales strategies and annual execution plans aligned with company objectives and retailer priorities.
• Serve as the primary field sales leader for the Hardware/DIY channel, representing Red Bull in customer meetings, business reviews, and strategic planning sessions with national, regional, and field leadership.
• Develop and execute strategies that improve in-store conditions, distribution, cooler execution, inventory management, pricing compliance, and promotional activation.
• Analyze execution trends, field performance data, and retailer insights to identify opportunities and translate findings into actionable plans.
• Build relationships with senior field leadership to identify opportunities, remove execution barriers, and drive business growth.

Requirements / Eligibility

• and maintain productive relationships with headquarters decision-makers, merchants, buyers, and senior customer leadership through strategic insights, category expertise, and value-added solutions.
• Drive volume, revenue, profit, and share growth across the Specialty Retail customer portfolio.
• Ensure effective management of customer investments while delivering profitable growth and strong returns.
• Partner with Category Management, Shopper Marketing, Trade Finance, and other cross-functional teams to develop and execute customer business plans.

How To Apply

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