Marketing Efectiveness Executive

Short Summary

Marketing Efectiveness Executive with NielsenIQ. Solutioning, Designing, executing, presenting and implementing analytic insights related to media analytics ( MMM and lift solutions) and tools to meet clients’ research objectives Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain…

Key Details

• Position / opportunity: Marketing Efectiveness Executive
• Organization: NielsenIQ
• Country / coverage: Colombia
• Location: Bogota, DC, Colombia
• Work arrangement: On-site
• Opportunity type: Volunteer opportunities
• Sector: Education
• Compensation: Not specified
• Duration: Not specified
• Start date: 2026-07-02
• Application deadline: Not specified

Description

Solutioning, Designing, executing, presenting and implementing analytic insights related to media analytics ( MMM and lift solutions) and tools to meet clients’ research objectives Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities Manage team resources, timelines and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams. Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives Drive client value, successful implementation and ongoing usage/integration of analytic solutions focusing on activation based outcomes. Partner with the sales organization to grow the media effectiveness analytics business Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams. General Skills & Competencies Expertise in Manufacturer Marketing and Media functions as well as media agencies Experience and expertise with media effectiveness analytics, including marketing mix, attribution model etc. Strong logic, deductive reasoning, problem solving and critical thinking skills Skilled & polished communicator, including group presentations and storytelling Robust project management skills Demonstrated mastery in data analysis & application to client business issues, including designing custom solutions to address client business objectives and deliver client value from the engagement Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with the ability to interface with client executives (VPs, Directors etc.) Strong people management and team leadership skills to promote a strong team culture, positive work environment and associate skills development Able to work collaboratively with internal & external teams Strong sense of urgency and accountability to drive client outcomes CPG industry knowledge, experience and acumen Consistently drives best practices, process improvements and thought leadership to advance the business Background and Technical Skills Bachelor's degree required MBA or advanced/analytics degree preferred 3 to 5 plus years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media Strong analytic background and knowledge of statistical or data science methodologies and applications Strong Marketing/Research background Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/ About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete…

Responsibilities

• Solutioning, Designing, executing, presenting and implementing analytic insights related to media analytics ( MMM and lift solutions) and tools to meet clients’ research objectives Ensure pro-active insights and action-oriented solutions are delivered to…
• Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives Drive client value, successful implementation and ongoing…
• Partner with the sales organization to grow the media effectiveness analytics business Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
• General Skills & Competencies Expertise in Manufacturer Marketing and Media functions as well as media agencies Experience and expertise with media effectiveness analytics, including marketing mix, attribution model etc.
• Strong logic, deductive reasoning, problem solving and critical thinking skills Skilled & polished communicator, including group presentations and storytelling Robust project management skills Demonstrated mastery in data analysis & application to client…
• These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria.

Requirements / Eligibility

• rk collaboratively with internal & external teams Strong sense of urgency and accountability to drive client outcomes CPG industry knowledge, experience and acumen Consistently drives best practices, process improvements and thought leadership to advance…
• These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria.
• All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion.
• Final hiring decisions are made exclusively by humans.

How To Apply

Use the Apply now button and follow the instructions on the application page.