Manager, Brand Planning & Operations

Short Summary

Manager, Brand Planning & Operations with Red Bull. BRAND PLANNING Responsible for managing the brand planning process, supporting teams in bringing together strategies and insights from each of the brand functions into a cohesive, clear and concise story for all annual planning deliverables, aligned with the organization’s overall goals Provide structure and guidance to the Brand leadership team, setting clear…

Key Details

• Position / opportunity: Manager, Brand Planning & Operations
• Organization: Red Bull
• Country / coverage: United States
• Location: Santa Monica, CA, United States
• Work arrangement: On-site
• Opportunity type: Jobs
• Sector: Health
• Compensation: Not specified
• Duration: Not specified
• Start date: 2026-08-19
• Application deadline: Not specified

Description

BRAND PLANNING Responsible for managing the brand planning process, supporting teams in bringing together strategies and insights from each of the brand functions into a cohesive, clear and concise story for all annual planning deliverables, aligned with the organization’s overall goals Provide structure and guidance to the Brand leadership team, setting clear expectations for deliverables and creating an environment that fosters innovation Support in identifying consumer and business opportunities across brand marketing and provide recommendations rooted in qualitative and quantitative analysis to drive action amongst all brand pillars Manage organizational changes effectively, ensuring the company adapts to new opportunities and challenges Leverage synthesized market research, consumer insights, brand health metrics, company analytics, and progress reports to drive the development of the annual business plan and mid to long-term strategy Lead Cross Functional Team meetings across Brand, to align on major business initiatives, in year pivots, and forward-looking go to market strategy Own brand standards development, documentation and enforcement across Product Marketing, Shopper Marketing, Initiatives, Point-of-Sale, Advertising and Student & Field marketing Drive continuous improvement in our planning processes and tools, leveraging technology and automation where possible BRAND OPERATIONS, REPORTING & DOCUMENTATION Support strategic decision making by analyzing key data, presenting insights to leadership for actionable outcome Facilitate business case opportunity process across Brand Provide regular updates on project status to senior management, identifying risks and proposing solutions when necessary Develop and own ongoing reporting process and tools to communicate holistic Brand Marketing results, learnings and best practices Identify opportunities in, and improve upon the Brand team's critical processes, platforms, and ways of working Deliver ad hoc analysis against tight deadlines as defined by Brand Marketing leadership Remain current on consumer, social, industry and business insights and trends that may have an impact on Red Bull's growth Assist with the ideation / creation/development of needed materials (pitch decks, updates, reports). Lead & drive main ‘reporting projects’ (quarterly updates, all hands-meetings content, country visits) – narrative & story Lead ongoing development, management and share-out of cross functional competitive analysis that monitors industry trends and competitive activity to ensure we stay at the forefront STRATEGIC PROJECT MANAGEMENT Own and manage annual business planning timelines, tools and processes across the RBNA Brand Marketing team, ensuring alignment with National, Regional and Global stakeholders Accountable for successful Region Brand Marketing planning process and delivery – ensuring cross functional deliverable timelines are met and local plans deliver on the National Brand Marketing strategy and direction Develop a comprehensive calendar of key meetings across Regional, National, and Global teams that ultimately deliver on cross-marketing business objectives Own the strategy, research, development, and cross-functional roll out of a project management platform designed to simplify processes, improve execution, and support long-term business outcomes. TRAINING Plan the training calendar and content for the Brand Marketing teams (Regional, National and Field) Lead and coordinate Red Bull brand onboarding trainings Research additional trainings, education products and external speakers to offer to the different teams based on knowledge needs and trends Minimum 6 years-experience working within Consumer-Packaged Goods (CPG) environment Exceptional networking and communication skills, including presentation and facilitation abilities Demonstrated success leading complex, cross-functional planning processes and managing multiple large-scale initiatives involving executive stakeholders Exceptional organizational skills with the ability to manage multiple complex workstreams, maintain outstanding attention to detail, and consistently deliver under tight deadlines Highly…

Responsibilities

• BRAND PLANNING Responsible for managing the brand planning process, supporting teams in bringing together strategies and insights from each of the brand functions into a cohesive, clear and concise story for all annual planning deliverables, aligned with…
• Lead & drive main ‘reporting projects’ (quarterly updates, all hands-meetings content, country visits) – narrative & story Lead ongoing development, management and share-out of cross functional competitive analysis that monitors industry trends and…
• TRAINING Plan the training calendar and content for the Brand Marketing teams (Regional, National and Field) Lead and coordinate Red Bull brand onboarding trainings Research additional trainings, education products and external speakers to offer to the…

Requirements / Eligibility

• ative & story Lead ongoing development, management and share-out of cross functional competitive analysis that monitors industry trends and competitive activity to ensure we stay at the forefront STRATEGIC PROJECT MANAGEMENT Own and manage annual business…
• TRAINING Plan the training calendar and content for the Brand Marketing teams (Regional, National and Field) Lead and coordinate Red Bull brand onboarding trainings Research additional trainings, education products and external speakers to offer to the…

How To Apply

Use the Apply now button and follow the instructions on the application page.