Brand Marketing Trainee (Graduate Program)

Short Summary

Brand Marketing Trainee (Graduate Program) with Red Bull. CONSUMER INSIGHTS & MARKET RESEARCH Support the collection, analysis, and interpretation of consumer, shopper, and market data to help identify actionable insights and opportunities for the brand. Monitor consumer perception, digital culture, and social media trends, with a particular focus on younger target groups. Translate findings into actionable recommendations…

Key Details

• Position / opportunity: Brand Marketing Trainee (Graduate Program)
• Organization: Red Bull
• Country / coverage: Germany
• Location: Munich, BY, Germany
• Work arrangement: On-site
• Opportunity type: Internships
• Sector: Education
• Compensation: Not specified
• Duration: Not specified
• Start date: 2026-10-01
• Application deadline: Not specified

Description

CONSUMER INSIGHTS & MARKET RESEARCH Support the collection, analysis, and interpretation of consumer, shopper, and market data to help identify actionable insights and opportunities for the brand. Monitor consumer perception, digital culture, and social media trends, with a particular focus on younger target groups. Translate findings into actionable recommendations through clear and visually engaging presentations, reports, and summaries to share insights with internal stakeholders. As part of the program, rotate into Sales – Commercial Insights to broaden your perspective, connect the dots between Sales and Marketing across the full portfolio management process and gain hands-on experience in commercial & shopper research. PORTFOLIO & PRODUCT MARKETING Support in the execution of the country-specific product and portfolio strategy, including packaging and innovation projects. Support the team in designing and executing innovative, impactful and inspirational consumer activations, product & packaging launches, and campaign rollouts to strengthen brand love. Align your plans with cross-departmental stakeholders (Marketing, Off & On-Premise, Operations). Coordinate launch materials and support communication development, including product labels, key visuals, POS materials, media assets, and format adaptations while ensuring brand consistency. Track launch performance, collect learnings, and create post-launch evaluations. Help & challenge to sell. Collaborate with Trade Marketing colleagues to understand the POS tool cycle, actively contributing towards improvements & innovations. BRAND MANAGEMENT & STRATEGY Understand the meaning and power of occasion messaging and support the excellent execution of 360° brand campaigns. Assist with product and brand presentations, internal trainings, marketing materials, and become a go-to person for internally selling and externally reporting compelling creative concepts, campaigns, and new strategic pillars of brand marketing. Continuously learn about the brand, consumer landscape, and FMCG industry to contribute fresh ideas and perspectives. GENERAL MANAGEMENT Work closely with the Senior Brand Manager Product & Insights, Senior Brand Manager Product Marketing, local marketing teams, local sales teams and HQ specialists to share updates, insights, and best practices. Support the coordination of research and creative agencies, including project administration, timelines, and deliverables. Support budget tracking, invoice handling, project administration, documentation, timelines, and reporting for insights, portfolio & product marketing projects. Bachelor's degree or Master's degree in Business Administration, Marketing, Sales or a related field Proven excellence in your academic life Relevant work or internship experience in marketing, insights, FMCG, consulting, or related areas is a plus A history of pursuing personal passions, extra-curricular achievements Entrepreneurial spirit with a "go-getter" mentality when it comes to tackling important projects or taking on new challenges Open and solution-oriented mindset, with excellent communication and presentation skills Strong interest in consumer insights & trends, brand marketing, brand campaigns, and product innovation Analytical mindset with the ability to interpret data and translate findings into actionable recommendations & visually engaging presentations Good organizational and project coordination skills with strong attention to detail Collaborative team player with a proactive and hands-on attitude Strong proficiency in PowerPoint and Excel. Familiarity with research or analytics tools is a plus Curious, eager to learn, and motivated to grow within an international and fast-paced environment Fluent in English & German (written, spoken), additional languages considered a plus As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin.

Responsibilities

• CONSUMER INSIGHTS & MARKET RESEARCH Support the collection, analysis, and interpretation of consumer, shopper, and market data to help identify actionable insights and opportunities for the brand.
• Monitor consumer perception, digital culture, and social media trends, with a particular focus on younger target groups.
• Translate findings into actionable recommendations through clear and visually engaging presentations, reports, and summaries to share insights with internal stakeholders.
• As part of the program, rotate into Sales – Commercial Insights to broaden your perspective, connect the dots between Sales and Marketing across the full portfolio management process and gain hands-on experience in commercial & shopper research.
• PORTFOLIO & PRODUCT MARKETING Support in the execution of the country-specific product and portfolio strategy, including packaging and innovation projects.
• Support the team in designing and executing innovative, impactful and inspirational consumer activations, product & packaging launches, and campaign rollouts to strengthen brand love.

Requirements / Eligibility

• Support the coordination of research and creative agencies, including project administration, timelines, and deliverables.
• Support budget tracking, invoice handling, project administration, documentation, timelines, and reporting for insights, portfolio & product marketing projects.
• Bachelor's degree or Master's degree in Business Administration, Marketing, Sales or a related field Proven excellence in your academic life Relevant work or internship experience in marketing, insights, FMCG, consulting, or related areas is a plus A…
• Familiarity with research or analytics tools is a plus Curious, eager to learn, and motivated to grow within an international and fast-paced environment Fluent in English & German (written, spoken), additional languages considered a plus As an employer, we…

How To Apply

Use the Apply now button and follow the instructions on the application page.