Senior Brand Activation Specialist

Short Summary

Senior Brand Activation Specialist with University of Auckland. Auckland | Permanent | Full-time Hybrid working environment Marketing & Recruitment, Waipapa Taumata Rau | University of Auckland $87,000 – $118,000 per annum (Band G) depending on experience Lead major brand activations, sponsorships and audience experiences for Aotearoa New Zealand's leading university Shape how one of Aotearoa's most recognised brands…

Key Details

• Position / opportunity: Senior Brand Activation Specialist
• Organization: University of Auckland
• Country / coverage: New Zealand
• Location: Auckland, Auckland, New Zealand
• Work arrangement: On-site
• Opportunity type: Jobs
• Sector: Education
• Compensation: Not specified
• Duration: Not specified
• Start date: 2026-08-24
• Application deadline: Not specified

Description

Auckland | Permanent | Full-time Hybrid working environment Marketing & Recruitment, Waipapa Taumata Rau | University of Auckland $87,000 – $118,000 per annum (Band G) depending on experience Lead major brand activations, sponsorships and audience experiences for Aotearoa New Zealand's leading university Shape how one of Aotearoa's most recognised brands evolves and engages with students, communities and partners Enjoy hybrid work, a 37.5-hour week, and inclusive benefits designed to support wellbeing and caring commitments With more than 47,000 students and over 6,000 staff, Waipapa Taumata Rau, the University of Auckland is Aotearoa New Zealand's leading university and a globally connected organisation dedicated to creating knowledge, transforming lives and shaping the future. As part of a newly established Marketing & Recruitment operating model, our Brand team is responsible for strengthening the University's reputation, growing brand awareness and creating meaningful engagement with audiences across Aotearoa and beyond. Te Whiwhinga mahi | The opportunity This is a highly visible role responsible for bringing the University brand to life through impactful activations, sponsorships and audience experiences. Working closely with the Brand Manager and a wider network of specialists across brand, digital, content, recruitment, communications and media production, you'll design and deliver activation programmes that strengthen brand awareness, increase audience engagement and support the University's strategic objectives. This role goes beyond event delivery – far beyond. We're looking for someone who can identify opportunities, develop creative activation concepts and turn ideas into experiences that resonate with audiences. From flagship student recruitment events and sponsorship activations to promotional campaigns and brand experiences, you'll play a key role in shaping how audiences connect with the University. In this newly established team and function, you'll work alongside an experienced Brand Manager, dedicated Māori and Pacific Brand Specialists, Brand Advisers and a network of creative, digital and content experts. Together, you'll help shape how one of Aotearoa’s most recognised brands engages with its audiences on a scale and breadth that few organisations can offer. This role offers a rare opportunity to combine strategic thinking, creativity and hands-on delivery while contributing to a brand with national and global reach. Key areas of focus include: Designing and delivering brand activations, sponsorship activations and promotional experiences Creating audience-centred activation concepts that build brand awareness and engagement Leading activation programmes from planning and promotion through to delivery, evaluation and reporting Managing sponsorship activity to maximise audience engagement and brand value Working with agencies, suppliers and partners to deliver high-quality experiences and outcomes Coordinating content capture, creative assets, merchandise and promotional materials Using audience insights and performance data to improve activation effectiveness Building strong relationships with stakeholders across the University and external partners. This is a full-time, permanent opportunity. The full salary range for this role is $87,000 – $118,000 per annum – Band G. We have a structured salary framework with three zones for those developing into the role (developing), fully effective (target) and contributing beyond what is expected of the role (upper). Appointments are typically made within the target range of $93,201 – $107,500 per annum, depending on skills, experience, and internal equity. We welcome conversations about your expectations and what matters to you in your overall package. Any offer will be made within the advertised range and guided by fairness, consistency, and our commitment to pay equity . For more detailed information about the role and requirements, please refer to the Position Description . He kōrero mōu | About you We're looking for an experienced marketer who can combine strategic thinking, creativity and delivery excellence to create experiences that connect…

Responsibilities

• Auckland | Permanent | Full-time Hybrid working environment Marketing & Recruitment, Waipapa Taumata Rau | University of Auckland $87,000 – $118,000 per annum (Band G) depending on experience Lead major brand activations, sponsorships and audience…
• As part of a newly established Marketing & Recruitment operating model, our Brand team is responsible for strengthening the University's reputation, growing brand awareness and creating meaningful engagement with audiences across Aotearoa and beyond.
• Te Whiwhinga mahi | The opportunity This is a highly visible role responsible for bringing the University brand to life through impactful activations, sponsorships and audience experiences.
• Working closely with the Brand Manager and a wider network of specialists across brand, digital, content, recruitment, communications and media production, you'll design and deliver activation programmes that strengthen brand awareness, increase audience…
• This role goes beyond event delivery – far beyond.
• We're looking for someone who can identify opportunities, develop creative activation concepts and turn ideas into experiences that resonate with audiences.

Requirements / Eligibility

• r expectations and what matters to you in your overall package.
• Any offer will be made within the advertised range and guided by fairness, consistency, and our commitment to pay equity .
• For more detailed information about the role and requirements, please refer to the Position Description .
• He kōrero mōu | About you We're looking for an experienced marketer who can combine strategic thinking, creativity and delivery excellence to create experiences that connect…

How To Apply

Use the Apply now button and follow the instructions on the application page.