Athlete Marketing Manager

Short Summary

Athlete Marketing Manager with Red Bull. Build and Lead a High-Impact Athlete Portfolio Develop and execute Red Bull Japan's athlete marketing strategy across priority sports categories, such as skateboarding, snowboarding, surfing and biking. Identify and secure nationally relevant athletes who authentically represent the brand and can create meaningful connections with consumers. Oversee athlete recruitment, annual…

Key Details

• Position / opportunity: Athlete Marketing Manager
• Organization: Red Bull
• Country / coverage: Japan
• Location: Tokyo, Tokyo, Japan
• Work arrangement: On-site
• Opportunity type: Tenders / Consultancies
• Sector: Health
• Compensation: Not specified
• Duration: Not specified
• Start date: 2026-08-07
• Application deadline: Not specified

Description

Build and Lead a High-Impact Athlete Portfolio Develop and execute Red Bull Japan's athlete marketing strategy across priority sports categories, such as skateboarding, snowboarding, surfing and biking. Identify and secure nationally relevant athletes who authentically represent the brand and can create meaningful connections with consumers. Oversee athlete recruitment, annual objective setting, contract negotiations, renewals, performance reviews, and long-term partnership planning. Develop Athletes and Unlock Their Potential Create individualized development plans that support athletes across performance, communications, personal branding, content creation, commercial obligations, and career development. Build trusted relationships with athletes, managers, and agents while ensuring Red Bull's brand standards and partnership objectives are achieved. Expand and Leverage the Sports Ecosystem Establish and grow a nationwide network of athletes, coaches, trainers, sports scientists, universities, federations, clubs, agencies, opinion leaders, and industry partners. Continuously identify emerging talent, gather market insights, and strengthen Red Bull's credibility and influence within Japan's sports landscape. Deliver Innovative Athlete Projects and Activations Lead athlete-focused marketing initiatives from concept development through execution and evaluation. Create impactful projects that generate content, engage consumers, strengthen brand affinity, and deliver measurable results. Collaborate with local and global teams to bring world-class athlete activations and storytelling opportunities to life. Drive Cross-Functional Collaboration Work closely with Marketing, Brand, Media Network, Communications, Sales, Legal, Finance, Procurement, and global Sports Marketing teams. Coordinate athlete integrations across campaigns, product launches, events, content productions, and media opportunities while ensuring operational excellence and budget discipline. Champion Product Integration and Athlete Advocacy Strengthen Red Bull's positioning as a functional beverage by educating athletes and ambassadors on product benefits and usage occasions. Encourage authentic product integration through workshops, seeding initiatives, and relationship management while monitoring brand representation across social and traditional media channels. University Degree or considerable relevant experience, with qualification in Sports/Marketing preferable. 3-5+ years of experience in Sports Marketing, Athlete Management, Sponsorship, Brand Marketing, Sports Agencies, or a related field Proven experience managing relationships with athletes, agents, managers, sports properties, federations, agencies, or industry partners Experience leading marketing projects, activations, sponsorship programs, or athlete partnerships from concept through execution Strong understanding of the Japanese sports landscape and athlete ecosystem Knowledge of Red Bull core sports such as skateboarding, snowboarding, surfing, biking, or adjacent action-sports communities is highly desirable Strong project management and budget management skills Excellent stakeholder management and communication skills Ability to build trust while balancing athlete needs, commercial objectives, and brand standards Creative thinker with strong attention to detail and executional excellence Self-motivated, entrepreneurial mindset with a proactive "can-do" attitude Fluent Japanese and English language skills 給与：経験とスキルにより決定 ボーナス：個人のパフォーマンスにより決定 勤務地：〒106-0032 東京都港区六本木7-7-7 Tri-Seven Roppongi 12F 雇用形態：正社員 勤務体系：9:00～18:00（休憩1時間）※出社時はコアタイム：10:00～15:00のフレックスタイム 働き方：月40％まで在宅勤務可 時間外労働有無：有 試用期間：６ヶ月 福利厚生は以下の通り 退職金制度として、確定拠出年金を毎月会社が月額基本給の6.5%を拠出 総合福祉団体定期保険 医療保障保険 団体長期障害所得補償 有給休暇初年度20日入社後すぐに付与（年度の途中での入社の場合は、入社月により変動） ベネフィット・ワン 社員割引（レッドブル、アルファタウリのアパレル） ・Retirement program （Defined Contribution Plan, 6.5% of monthly base salary) ・Group life insurance ・Group medical insurance ・Long-term disability insurance (income security) ・Benefit one ・Maximum of 20 days of annual leave right after entering the company (it differs depending on joining month) ・Staff discount for Red Bull and AlphaTauri apparel purchased on…

Responsibilities

• Build and Lead a High-Impact Athlete Portfolio Develop and execute Red Bull Japan's athlete marketing strategy across priority sports categories, such as skateboarding, snowboarding, surfing and biking.
• Identify and secure nationally relevant athletes who authentically represent the brand and can create meaningful connections with consumers.
• Oversee athlete recruitment, annual objective setting, contract negotiations, renewals, performance reviews, and long-term partnership planning.
• Develop Athletes and Unlock Their Potential Create individualized development plans that support athletes across performance, communications, personal branding, content creation, commercial obligations, and career development.
• Build trusted relationships with athletes, managers, and agents while ensuring Red Bull's brand standards and partnership objectives are achieved.
• Expand and Leverage the Sports Ecosystem Establish and grow a nationwide network of athletes, coaches, trainers, sports scientists, universities, federations, clubs, agencies, opinion leaders, and industry partners.

Requirements / Eligibility

• 3-5+ years of experience in Sports Marketing, Athlete Management, Sponsorship, Brand Marketing, Sports Agencies, or a related field Proven experience managing relationships with athletes, agents, managers, sports properties, federations, agencies, or…

How To Apply

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